It is believed that humans started wearing jewellery items way before they learn to wear cloths. Archaeological finds suggest that ancient humans wore adornments made out of sea-shells, stones and bones strung on tree bark ropes. With the evolution of human brain and discovery of different metals and metal forging techniques, modern jewellery items made of diamonds and gold emerged to add sparkle to our lives.
Based on historical evidences, diamonds were first found in Southern part of India around 3000 years ago. After their discovery, diamonds mainly remained in India for around 500 years. The beauty of diamonds was admired by Europeans that took these exquisite stones to Europe and introduced them to the rest of the world. After 13th century, the tools and technology to cut and polish a rough diamonds were introduced and the very first diamond engagement ring was presented to Mary of Burgundy by the Archduke Maximilian of Austria.
As the rest of the world found out about these shiny rocks, the demand for diamonds and diamond jewellery increased. However, Indian mines ran out of diamonds in the 18th century when Brazil became the key supplier of rough diamonds. Once De Beers Corporation entered the diamond mining sector in late 18th century, the entire diamond industry transformed forever. For decades De Beers controlled around 90% of the rough diamond supply across the globe. As more mining companies such as Alrosa and Rio Tinto got involved in diamond exploration and mining, De Beers’ share as a global supplier of rough diamonds decreased from over 90% to around 40%.
Today, some of the biggest diamond producing countries include South Africa, Botswana, Russia, Canada and Namibia. Rough diamonds are mainly traded in Dubai, South Africa, Antwerp, Botswana and London. Nine out of ten diamonds worldwide are cut and polished in India. And finally, polished diamonds and diamond jewellery items are sold across the globe with USA, UK and Europe being the biggest markets.
At Viranigems.com, we aim to make affordable luxury a reality for all of our customers. We believe that every heart deserves a gem. Our love for diamond jewellery combined with over 50 years of industry experience and expertise has allowed us to grow exponentially in a very short span of time.
It's our mission to promote transparency throughout the entire jewellery purchasing process. All jewellery pieces purchased from VIRANI not only come with a certificate of authenticity from leading gemmological institutes, but they also showcase a detailed price breakdown of how much you pay for your conflict-free diamonds, metal and jewellery making charges.
Our unique demand driven and 'zero inventory' made-to-order business model combined with efficient vertical integration from rough diamonds to jewellery retail helps our customers save up to 30%. We thrive to perfect every single step of our supply chain starting from conflict-free rough diamonds sourcing and in-house diamond cutting and polishing operations to jewellery design, manufacturing and finally online retail sales through Viranigems.com
Across cultures, countries and religions, diamond rings are the most popular jewellery items. For decades, a classic diamond engagement ring has been a symbol of love and commitment around the world. Today, rings vary from simple metal bands made of precious metals such as platinum or gold to more fashionable and contemporary designs with exotic gem stones and diamonds.
At Virani Gems, we offer thousands of ring designs that not only suite your style but also fit your budget. If you are looking for a casual ring that you can wear to work every day, we offer light weight rings made of 18K or 14K yellow gold. Every single ring design we offer is also available in rose gold, white gold and yellow gold. Since we follow a unique made-to-order business model, you can also change diamond quality from EF-VVS to SI-IJ. Whether you are looking for a perfect gift from someone special or a well-deserved reward for yourself, Virani Gems has a diamond ring for every occasion.
If diamond rings are not your favourite jewellery items, Virani Gems offers a wide range of stylish and elegant diamond pendants. Infinity pendants, heart shaped pendants and floral pendants have become a style symbol for today’s modern women. Besides traditional and classic yellow gold pendants, contemporary metal colours such as rose gold and white gold pendants have also been gaining popularity. The fact that every single Virani diamond pendant comes with a certificate of authenticity from leading gemmological institutes adds trust factor to the online shopping experience.
Admired by both men and women, diamond earrings add subtle style to your daily attire. Virani Gems offers charismatic diamond studs that are ideal for every occasion. From simple studs that shine bright during the day to fashionable hoops and dangling drops that sparkle with brilliance, Virani Gems offers thousands of diamond earrings that suite your style.
